“I meet many organisations that invest a great deal of time in their forecast. That makes perfect sense. But I also see organisations with highly accurate forecasts that still struggle with overstretched staff, inconsistent service, and firefighting in day-to-day operations.”

“More often than not, the forecast isn’t the issue. It’s what happens after.”

When Björn works with a new organisation, the conversation rarely stops at forecasting.

It usually continues with questions like:

Do we have the right skills available?
Can we schedule the people we need?
How do we react when reality changes?

“The greatest value isn’t created when the forecast is finished. It’s created when the organisation acts on it.”

That’s why Björn often asks a different question: